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Chinese marketing principles: an introduction

Contributor(s): Publication details: Hyderabad ICFAI University Press 2006Description: vii, 212 pISBN:
  • 9788131404225
Subject(s): DDC classification:
  • 658.80951 C4
Summary: With the advent of liberalization measures and the WTO into China, the country has become a market place for international players to compete with local and international players. Now, Chinese local markets have become so competitive that the companies that could not capitalize on the knowledge of local markets had to close their operations. On the other hand, companies like Haier and Lenovo have fared well here, an encouraging sign for China. This made a few companies within China rethink their next move to stay competitive in their homeland. The articles in this book give a comprehensive view of China's evolution and growth as an emerging world economy, and about the changes the Chinese government introduced within the country and how these changes impacted the global arena. (http://www.bookadda.com/books/chinese-marketing-principles-introduction-radha-krishna-8131404226-9788131404225)
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Item type Current library Item location Collection Shelving location Call number Status Date due Barcode
Books Vikram Sarabhai Library Rack 39-B / Slot 2259 (2nd Floor, East Wing) Non-fiction General Stacks 658.80951 C4 (Browse shelf(Opens below)) Available 190687

Table of Contents:

Section I: Introduction
Section II: Marketing Practices
Section III: Application and Cases

With the advent of liberalization measures and the WTO into China, the country has become a market place for international players to compete with local and international players. Now, Chinese local markets have become so competitive that the companies that could not capitalize on the knowledge of local markets had to close their operations. On the other hand, companies like Haier and Lenovo have fared well here, an encouraging sign for China. This made a few companies within China rethink their next move to stay competitive in their homeland. The articles in this book give a comprehensive view of China's evolution and growth as an emerging world economy, and about the changes the Chinese government introduced within the country and how these changes impacted the global arena.

(http://www.bookadda.com/books/chinese-marketing-principles-introduction-radha-krishna-8131404226-9788131404225)

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