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Services marketing: people, technology, strategy

By: Contributor(s): Publication details: 2013 Pearson Education New DelhiEdition: 7th edDescription: xxi, 683 pISBN:
  • 9788131759394
Subject(s): DDC classification:
  • 658.8 L6S3-2013
Summary: Organized around a strategic marketing framework, Services Marketing provides with maximum flexibility for instructors in structuring the course for teaching and at the same time guiding students into the consumer and competitive environments in services marketing. The marketing framework has been restructured for this edition to reflect the current services marketing scene. The examples of practical application of concepts help in bridging the gap between theory and practice. It has a strongly managerial perspective, but is rooted in solid recent academic research. (http://www.pearsoned.co.in/web/books/9788131759394_Services-Marketing_Christopher-Lovelock.aspx)
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Item type Current library Item location Collection Shelving location Call number Status Date due Barcode
Books Vikram Sarabhai Library Rack 39-B / Slot 2242 (2nd Floor, East Wing) Non-fiction General Stacks 658.8 L6S3-2013 (Browse shelf(Opens below)) Available 188410

Organized around a strategic marketing framework, Services Marketing provides with maximum flexibility for instructors in structuring the course for teaching and at the same time guiding students into the consumer and competitive environments in services marketing. The marketing framework has been restructured for this edition to reflect the current services marketing scene. The examples of practical application of concepts help in bridging the gap between theory and practice. It has a strongly managerial perspective, but is rooted in solid recent academic research.
(http://www.pearsoned.co.in/web/books/9788131759394_Services-Marketing_Christopher-Lovelock.aspx)

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