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Blue ocean strategy: how to create uncontested market space and make competition irrelevant

By: Contributor(s): Material type: TextTextPublication details: Boston HBS Press 2005Description: xv, 240 pISBN:
  • 9781591396192
Subject(s): DDC classification:
  • 658.8 K4B5-2
Summary: Written by the business world's new gurus, Blue Ocean Strategy continues to challenge everything you thought you knew about competing in today's crowded market place. Based on a study of 150 strategic moves spanning more than a hundred years and thirty industries, authors W. Chan Kim and Renee Mauborgne argue that lasting success comes from creating 'blue oceans': untapped new market spaces ripe from growth. And the business world has caught on companies around the world are skipping the bloody red oceans of rivals and creating their very own blue oceans. With over one million copies sold world wide, Blue Ocean Strategyis quickly reaching "must read" status among smart business readers.
List(s) this item appears in: 50 Most circulated items of VSL
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Item type Current library Item location Collection Shelving location Call number Status Notes Date due Barcode
Books Vikram Sarabhai Library Rack 39-B / Slot 2237 (2nd Floor, East Wing) Non-fiction General Stacks 658.8 K4B5-2 (Browse shelf(Opens below)) Available 188356
Books Vikram Sarabhai Library Rack 39-B / Slot 2237 (2nd Floor, East Wing) Non-fiction General Stacks 658.8 K4B5-1 (Browse shelf(Opens below)) Checked out PM 07/10/2016 29/10/2025 158099

Written by the business world's new gurus, Blue Ocean Strategy continues to challenge everything you thought you knew about competing in today's crowded market place. Based on a study of 150 strategic moves spanning more than a hundred years and thirty industries, authors W. Chan Kim and Renee Mauborgne argue that lasting success comes from creating 'blue oceans': untapped new market spaces ripe from growth. And the business world has caught on companies around the world are skipping the bloody red oceans of rivals and creating their very own blue oceans. With over one million copies sold world wide, Blue Ocean Strategyis quickly reaching "must read" status among smart business readers.

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