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Value proposition design: how to create products and services customers want. get started with

By: Contributor(s): Series: Strategyzer SeriesPublication details: 2015 Wiley New JerseyDescription: xxiii, 290 pISBN:
  • 9788126553075
Subject(s): DDC classification:
  • 658.4012 O8V2
Summary: Value Proposition Design helps you tackle a core challenge of every business -- creating compelling products and services customers want to buy. This practical book, paired with its online companion, will teach you the processes and tools you need to succeed. Using the same stunning visual format as the authors' global bestseller, Business Model Generation, this sequel explains how to use the "Value Proposition Canvas" a practical tool to design, test, create and manage products and services customers actually want. Value Proposition Design is for anyone who has been frustrated by business meetings based on endless conversations, hunches and intuitions, expensive new product launches that blew up, or simply disappointed by the failure of a good idea. (http://www.wileyindia.com/value-proposition-design-how-to-create-products-and-services-customers-want.html)
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Item type Current library Item location Collection Shelving location Call number Status Date due Barcode
Books Vikram Sarabhai Library Rack 38-A / Slot 2099 (2nd Floor, East Wing) Non-fiction General Stacks 658.4012 O8V2 (Browse shelf(Opens below)) Available 188342

Value Proposition Design helps you tackle a core challenge of every business -- creating compelling products and services customers want to buy. This practical book, paired with its online companion, will teach you the processes and tools you need to succeed. Using the same stunning visual format as the authors' global bestseller, Business Model Generation, this sequel explains how to use the "Value Proposition Canvas" a practical tool to design, test, create and manage products and services customers actually want. Value Proposition Design is for anyone who has been frustrated by business meetings based on endless conversations, hunches and intuitions, expensive new product launches that blew up, or simply disappointed by the failure of a good idea.
(http://www.wileyindia.com/value-proposition-design-how-to-create-products-and-services-customers-want.html)

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