Amazon cover image
Image from Amazon.com

Rokda: how Baniyas do business

By: Publication details: Gurgaon, Haryana Random House India 2014Description: xii, 240 pISBN:
  • 9788184005899
Subject(s): DDC classification:
  • I6R6 658.4092
Summary: Baniya - a derivative of the Sanskrit word Vanij, is a term synonymous with India's trader class. Over the decades, these capitalists spread their footprint across vast sectors of the economy from steel and mining to telecom and retail. And now even e-tail. Nikhil Inamdar's Rokda features the stories of a few pioneering men from this mercantile community - Radheshyam Agarwal and Radheshyam Goenka, founders of the cosmetic major Emami, Rohit Bansal, co-founder of Snapdeal, Neeraj Gupta, founder of Meru Cabs and V.K. Bansal, a humble mathematics tutor whose genius spawned a massive coaching industry in Kota - amongst others. Through the triumphs and tribulations of these men in the epoch marking India's entire post independence struggle with entrepreneurship from the License Raj to the opening up of the floodgates in 1991 and the dawn of the digital era - Rokda seeks to uncover the indomitable spirit of the Baniya.
Tags from this library: No tags from this library for this title. Log in to add tags.
Star ratings
    Average rating: 0.0 (0 votes)
Holdings
Item type Current library Item location Collection Shelving location Call number Status Date due Barcode
Books Vikram Sarabhai Library Rack 38-B / Slot 2155 (2nd Floor, East Wing) Non-fiction General Stacks 658.4092 I6R6 (Browse shelf(Opens below)) Available 187276

Baniya - a derivative of the Sanskrit word Vanij, is a term synonymous with India's trader class. Over the decades, these capitalists spread their footprint across vast sectors of the economy from steel and mining to telecom and retail. And now even e-tail.

Nikhil Inamdar's Rokda features the stories of a few pioneering men from this mercantile community - Radheshyam Agarwal and Radheshyam Goenka, founders of the cosmetic major Emami, Rohit Bansal, co-founder of Snapdeal, Neeraj Gupta, founder of Meru Cabs and V.K. Bansal, a humble mathematics tutor whose genius spawned a massive coaching industry in Kota - amongst others. Through the triumphs and tribulations of these men in the epoch marking India's entire post independence struggle with entrepreneurship from the License Raj to the opening up of the floodgates in 1991 and the dawn of the digital era - Rokda seeks to uncover the indomitable spirit of the Baniya.

There are no comments on this title.

to post a comment.