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		No cover image available World of logotypes: the trademark encyclopedia - Vol. 2 by Cooper, AL Material type: Text; Format: print ; Literary form: Not fiction Publication details: New York Art Direction Book Company 1976 Availability: Items available for loan: Vikram Sarabhai Library (1)Call number: R 608.87 C6W6-II. Place hold Add to cart (remove)
		Trademarks: their creation, psychology and perception by Werkman, Casper J Material type: Text; Format: print ; Literary form: Not fiction Publication details: London Longman 1974 Availability: Items available for loan: Vikram Sarabhai Library (1)Call number: 608.87 W3T7. Place hold Add to cart (remove)
		No cover image available Brand policy determination by Cook, Victor J Schutte, Thomas F Series: Marketing science institute series of books Material type: Text; Format: print ; Literary form: Not fiction Publication details: Boston Allyn & Bacon 1967 Availability: Items available for loan: Vikram Sarabhai Library (3)Call number: 659.12 C6B7-1, ... Place hold Add to cart (remove)
		No cover image available The corporate search for visual identity: a study of fifteen out-standing corporate design programs by Rosen, Ben Material type: Text; Format: print ; Literary form: Not fiction Publication details: New York Van Nostrand Reinhold Co., 1970 Availability: Items available for loan: Vikram Sarabhai Library (1)Call number: 659.13 R6C6. Place hold Add to cart (remove)
		No cover image available Brand blazers: the story behind successful brands by The Economic Times Material type: Text; Format: print ; Literary form: Not fiction Publication details: Banglore The Economic Times 1997 Availability: Not available: Vikram Sarabhai Library: Damaged (1). Add to cart (remove)
		Retail power plays: from trading to brand leadership: strategies for building retail brand value by Wileman, Andrew Jary, Michael Material type: Text; Format: print ; Literary form: Not fiction Publication details: Houndmills Macmillan Business 1997 Availability: Items available for loan: Vikram Sarabhai Library (1)Call number: 659.12 W4R3. Place hold Add to cart (remove)
		Brand leadership by Aaker, David A Joachimsthaler, Erich Material type: Text; Format: print ; Literary form: Not fiction Publication details: New York The Free Press 2000 Availability: Items available for loan: Vikram Sarabhai Library (1)Call number: 659.12 A2B7. Place hold Add to cart (remove)
		No cover image available The global distribution of trademarks: some stylized facts by Baroncelli, Eugenia Fink, Carsten Javorcik, Beata Smarzynska Series: Policy research working paper no. 3270 Material type: Text; Format: print ; Literary form: Not fiction Publication details: Washington, DC The World Bank 2004 Availability: Items available for loan: Vikram Sarabhai Library (1)Call number: 659.12 B2G5. Place hold Add to cart (remove)
		Business superbrands: an insight into India's strongest business brands by Bhadwar, Inderjit Haider, Ain Rao, Parsa Venkateswara Material type: Text; Format: print ; Literary form: Not fiction Publication details: London Superbrands India 2005 Availability: Items available for loan: Vikram Sarabhai Library (1)Call number: 659.1 B4B8. Lists: Brand_India_Books. Place hold Add to cart (remove)
		No cover image available FCB-ULKA building advertising concepts and cases (CD) by Parameswaran, M. G Material type: Text; Format: print ; Literary form: Not fiction Publication details: New Delhi Tata McGraw-Hill Publishing 2001 Availability: Items available for reference: Vikram Sarabhai Library: Not for loan (1)Call number: D000340 . Lists: Brand_India_CD & DVD. Add to cart (remove)
		No cover image available Strategic implications of building brand equity in FMCG industry by Niraj Ghai and Vivek Kumar (Student Project) by Ghai, Niraj Kumar, Vivek Material type: Text; Format: print ; Literary form: Not fiction Publication details: Ahmedabad Indian Institute of Management 1999 Availability: Items available for reference: Vikram Sarabhai Library: Not for loan (1)Call number: SP 1999/704 . Lists: Brand_Student Project. Add to cart (remove)
		No cover image available Study on branding and positioning strategies of bottled water in India by Bimalansu Sekhar Sahoo and Gaurav Gupta (Student Project) by Sahoo, Bimalansu Sekhar Gupta, Gaurav Material type: Text; Format: print ; Literary form: Not fiction Publication details: Ahmedabad Indian Institute of Management 2001 Availability: Items available for reference: Vikram Sarabhai Library: Not for loan (1)Call number: SP 2001/880 . Lists: Brand_Student Project. Add to cart (remove)
		No cover image available Valuation of the brand name of Proctor & Gamble by Pankaj Duhan (Student Project) by Duhan, Pankaj Material type: Text; Format: print ; Literary form: Not fiction Publication details: Ahmedabad Indian Institute of Management 2002 Availability: Items available for reference: Vikram Sarabhai Library: Not for loan (1)Call number: SP 2002/977 . Lists: Brand_Student Project. Add to cart (remove)
		No cover image available Brand extension - a case of Vadilal by Dronodeb Raychaudhuri and Suyash Lad (Student Project) by Raychaudhuri, Dronodeb Lad, Suyash Material type: Text; Format: print ; Literary form: Not fiction Publication details: Ahmedabad Indian Institute of Management 2003 Availability: Items available for reference: Vikram Sarabhai Library: Not for loan (1)Call number: SP 2003/983 . Lists: Brand_Student Project. Add to cart (remove)
		No cover image available Formulation of a framework for managerial decisions on branding strategies by Gunjan Khetan and Shanmugan Subash (Student Project) by Khetan, Gunjan Shanmugan, Subash Material type: Text; Format: print ; Literary form: Not fiction Publication details: Ahmedabad Indian Institute of Management 2003 Availability: Items available for reference: Vikram Sarabhai Library: Not for loan (1)Call number: SP 2003/1006 . Lists: Brand_Student Project. Add to cart (remove)
		No cover image available Principles of trade mark selection by Radcliffe-Genge, G Series: Gee Advertising Ltd. Marketing Department. Report No. 65 Material type: Text; Format: print ; Literary form: Not fiction Publication details: London Gee Advertising Limited 1963 Availability: Items available for loan: Vikram Sarabhai Library (1)Call number: 347.7 R2P7. Place hold Add to cart (remove)
		Understanding brands: by 10 people who do by Cowley, Don [Editor] Material type: Text; Format: print ; Literary form: Not fiction Publication details: London Kogan Page 1991 Availability: Items available for loan: Vikram Sarabhai Library (1)Call number: 659.12 U6. Place hold Add to cart (remove)
		Strategic brand management: new approaches to creating and evaluating brand equity by Kapferer, Jean-Noel Material type: Text; Format: print ; Literary form: Not fiction Publication details: London Kogan Page 1992 Availability: Items available for loan: Vikram Sarabhai Library (1)Call number: 659.12 K2S8. Place hold Add to cart (remove)
		Creating powerful brands: the strategic route to success in consumer, industrial and service markets by Chernatony, Leslie de McDonald, Malcolm H. B Material type: Text; Format: print ; Literary form: Not fiction Publication details: Oxford Butterworth Heinemann 1993 Availability: Items available for loan: Vikram Sarabhai Library (1)Call number: 659.12 C4C7. Place hold Add to cart (remove)
		No cover image available Living the brand: how to transform every member of your organization into a brand champion by Ind, Nicholas Material type: Text; Format: print ; Literary form: Not fiction Publication details: London Kogan Page 2001 Availability: Items available for loan: Vikram Sarabhai Library (1)Call number: 658.314 I6L4 . Place hold Add to cart (remove)

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Your search returned 21 results.