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Making money with multimedia

By: Publication details: 1994 Addison-Wesley Publishers Ltd. OntarioDescription: x, 213 p. 23 cmISBN:
  • 0201822830
Subject(s): DDC classification:
  • 338.76213976  R6M2
Summary: This work provides an analysis of the business side of the multi billion-dollar multimedia market. It examines planning, marketing, technology, law, distributor models, and press relations with an eye to the unique concerns of multimedia. The guide is designed for technical developers and business professionals such as bankers, lawyers, venture capitalists, computer vendors, publishers and entrepreneurs who want to familiarize themselves with the business considerations particular to multimedia development.
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Item type Current library Item location Collection Shelving location Call number Status Date due Barcode
Books Vikram Sarabhai Library Rack 23-A / Slot 950 (0 Floor, East Wing) Non-fiction General Stacks 338.76213976 R6M2 (Browse shelf(Opens below)) Available 187170

This work provides an analysis of the business side of the multi billion-dollar multimedia market. It examines planning, marketing, technology, law, distributor models, and press relations with an eye to the unique concerns of multimedia. The guide is designed for technical developers and business professionals such as bankers, lawyers, venture capitalists, computer vendors, publishers and entrepreneurs who want to familiarize themselves with the business considerations particular to multimedia development.

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