Making money with multimedia
Publication details: 1994 Addison-Wesley Publishers Ltd. OntarioDescription: x, 213 p. 23 cmISBN:- 0201822830
- 338.76213976 R6M2
Item type | Current library | Item location | Collection | Shelving location | Call number | Status | Date due | Barcode | |
---|---|---|---|---|---|---|---|---|---|
Books | Vikram Sarabhai Library | Rack 23-A / Slot 950 (0 Floor, East Wing) | Non-fiction | General Stacks | 338.76213976 R6M2 (Browse shelf(Opens below)) | Available | 187170 |
This work provides an analysis of the business side of the multi billion-dollar multimedia market. It examines planning, marketing, technology, law, distributor models, and press relations with an eye to the unique concerns of multimedia. The guide is designed for technical developers and business professionals such as bankers, lawyers, venture capitalists, computer vendors, publishers and entrepreneurs who want to familiarize themselves with the business considerations particular to multimedia development.
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