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Corporate entrepreneurship: innovation and strategy in large organizations

By: Material type: TextTextPublication details: Houndmills New York Palgrave Macmillan 2013Edition: 3rd edDescription: xxv, 499 pISBN:
  • 9781137483669
Subject(s): DDC classification:
  • 658.421 B8C6
Summary: Corporate Entrepreneurship is about entrepreneurial transformation in larger organizations. Paul Burns shows how this can be achieved by building an organizational architecture – leadership, culture, structure and strategies – that encourages creativity, innovation and entrepreneurship. He synthesizes research from a number of business disciplines and draws on numerous corporate examples. New to this edition: - Sections on corporate governance, ethics, sustainability and corporate social responsibility - Greater emphasis on improving shareholder value through risk management and the generation of strategic options, rather than just improving profitability - Expanded coverage of the management of disruptive innovation and market paradigm change, as well as incremental innovation - Coverage of the financial crisis and recession, and their implications for entrepreneurship - Fully updated case studies and new learning resources Corporate Entrepreneurship is an essential text for all students of Entrepreneurship and Entrepreneurship, Strategy, Innovation and Leadership. (http://www.palgrave.com/page/detail/corporate-entrepreneurship-paul-burns/?K=9780230304031)
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Item type Current library Item location Collection Shelving location Call number Status Date due Barcode
Books Vikram Sarabhai Library Rack 38-B / Slot 2164 (2nd Floor, East Wing) Non-fiction General Stacks 658.421 B8C6 (Browse shelf(Opens below)) Available 186025

Corporate Entrepreneurship is about entrepreneurial transformation in larger organizations. Paul Burns shows how this can be achieved by building an organizational architecture – leadership, culture, structure and strategies – that encourages creativity, innovation and entrepreneurship. He synthesizes research from a number of business disciplines and draws on numerous corporate examples.

New to this edition:
- Sections on corporate governance, ethics, sustainability and corporate social responsibility
- Greater emphasis on improving shareholder value through risk management and the generation of strategic options, rather than just improving profitability
- Expanded coverage of the management of disruptive innovation and market paradigm change, as well as incremental innovation
- Coverage of the financial crisis and recession, and their implications for entrepreneurship
- Fully updated case studies and new learning resources

Corporate Entrepreneurship is an essential text for all students of Entrepreneurship and Entrepreneurship, Strategy, Innovation and Leadership.
(http://www.palgrave.com/page/detail/corporate-entrepreneurship-paul-burns/?K=9780230304031)

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