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Marketing decision making: a model-building approach

By: Contributor(s): Material type: TextTextPublication details: New York Harper & Row 1983Description: xx, 875 p. ill. 25 cmISBN:
  • 0060440767
Subject(s): DDC classification:
  • 658.802 L4M2
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Holdings
Item type Current library Item location Collection Shelving location Call number Status Date due Barcode
Books Vikram Sarabhai Library Rack 39-B / Slot 2257 (2nd Floor, East Wing) Non-fiction General Stacks 658.802 L4M2 (Browse shelf(Opens below)) Available 184514

Rev. ed. of: Marketing decision making / Philip Kotler. [1971]

Includes indexes.

Bibliography: p. 809-858.

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