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Creating new markets in the digital economy: value and worth

By: Material type: TextTextPublication details: New delhi Cambridge University Press 2014Description: xx, 238 pISBN:
  • 9781107461703
Subject(s): DDC classification:
  • 658.872 N4C7
Summary: Creating New Markets in the Digital Economy looks at how digitisation is radically changing the way we buy and experience products and services. Sharing her unique perspective of both business and academia, Irene Ng examines the implications of digital connectivity, including the need to design and scale future business models to better fit 'lived lives', creating value as well as increasing worth so that new markets can emerge. The book provides a conceptual framework and practical advice to equip readers with the knowledge they need to develop future products and services that take advantage of connectivity and serve contexts better. With its accessible language, numerous case examples and illustrations to illuminate challenging concepts, this book is an important resource for business leaders, entrepreneurs and policy makers, as well as students of service science, business and engineering. (http://www.cambridgeindia.org/showbookdetails.asp?ISBN=9781107461703)
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Item type Current library Item location Collection Shelving location Call number Status Date due Barcode
Books Vikram Sarabhai Library Rack 40-A / Slot 2292 (2nd Floor, East Wing) Non-fiction General Stacks 658.872 N4C7 (Browse shelf(Opens below)) Available 183461

Creating New Markets in the Digital Economy looks at how digitisation is radically changing the way we buy and experience products and services. Sharing her unique perspective of both business and academia, Irene Ng examines the implications of digital connectivity, including the need to design and scale future business models to better fit 'lived lives', creating value as well as increasing worth so that new markets can emerge. The book provides a conceptual framework and practical advice to equip readers with the knowledge they need to develop future products and services that take advantage of connectivity and serve contexts better. With its accessible language, numerous case examples and illustrations to illuminate challenging concepts, this book is an important resource for business leaders, entrepreneurs and policy makers, as well as students of service science, business and engineering. (http://www.cambridgeindia.org/showbookdetails.asp?ISBN=9781107461703)

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