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Online retailing paired with kirana - a formidable combination for emerging markets by Piyush Kumar Sinha and others (Working papers, no.2014-02-09/2381) by
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: Ahmedabad Indian Institute of Management 2014
Availability: Items available for loan: Vikram Sarabhai Library (1)Call number: WP 2014-02-09 (2381).

Impact of store format on shopping involvement by Piyush Kumar Sinha and Dwarika Prasad Uniyal (Working paper, no.2014-03-06/2387) by
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: Ahmedabad India Institute of Management 2014
Availability: Items available for loan: Vikram Sarabhai Library (1)Call number: WP 2014-03-06 (2387).

Brand adoptin by BoP retailers by Piyush Kumar Sinha and others (Working papers, no.2014-03-08/2389) by
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: Ahmedabad Indian Institute of Management 2014
Availability: Items available for loan: Vikram Sarabhai Library (1)Call number: WP 2014-03-08 (2389).

Elements of task definition shopping situations: a study in context of products high on haptic salience by Abhishek and Piyush Kumar Sinha (Working paper, no.2014-03-09/2390) by
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: Ahmedabad Indian Institute of Management 2014
Availability: Items available for loan: Vikram Sarabhai Library (1)Call number: WP 2014-03-09 (2390).

The role of government regulation in incubating social enterprises by Abhishek and others (Working paper, no.2014-03-10/2391) by
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: Ahmedabad Indian Insitute of Manegement 2014
Availability: Items available for loan: Vikram Sarabhai Library (1)Call number: WP 2014-03-10 (2391).

Dominnance of affective over cognitive customer satisfaction in satisfaction-loyalty in service encounters by Hari Govind Mishra (Working paper, no.2014-03-15/2396) by
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: Ahmedabad Indian Institute of Management 2014
Availability: Items available for loan: Vikram Sarabhai Library (1)Call number: WP 2014-03-15 (2396).

Impact of consumer social responsibility and brand social responsibility image on brand loyalty by Hari Govind Mishra and others (Working paper, no.2014-03-16/2397) by
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: Ahmedabad Indian Institute of Managment 2014
Availability: Items available for loan: Vikram Sarabhai Library (1)Call number: WP 2014-03-16 (2397).

Buying impulsive trait: an effective moderator for shopping emotions and perceived risk by Hari Govind Mishra (Working paper, no.2014-03-17/2398) by
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: ahmedabad Indian Institute of Management 2014
Availability: Items available for loan: Vikram Sarabhai Library (1)Call number: WP 2014-03-17 (2398).

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