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		Marketing warfare by Ries, Al Trout, Jack [Co-author] Material type: Text; Format: print ; Literary form: Not fiction Publication details: New York Plume Book 1986 Availability: Items available for loan: Vikram Sarabhai Library (3)Call number: 658.8 R4M2-1, ... Place hold Add to cart (remove)
		Logic, logic & logic by Boolos, George Jeffrey, Richard C [Editor] Burgess, John P [Introductor] Publication details: Cambridge Harvard University Press 1998 Availability: Items available for loan: Vikram Sarabhai Library (1)Call number: 160 B6L6. Place hold Add to cart (remove)
		Differentiate or die: survival in our era of killer competition by Trout, Jack Rivkin, Steve Material type: Text; Format: print ; Literary form: Not fiction Publication details: New York John Wiley 2000 Availability: Items available for loan: Vikram Sarabhai Library (1)Call number: 658.8 T7D4. Lists: Brand_India_Books. Place hold Add to cart (remove)
		Big brands big trouble: lessons learned the hard way by Trout, Jack Material type: Text; Format: print ; Literary form: Not fiction Publication details: New York John Wiley & Sons 2001 Availability: Items available for loan: Vikram Sarabhai Library (1)Call number: 659.12 T7B4. Place hold Add to cart (remove)
		Trout on strategy: capturing mindshare, conquering markets by Trout, Jack Material type: Text; Format: print ; Literary form: Not fiction Publication details: New Delhi Tata McGraw-Hill Publishing Company Limited 2004 Availability: Items available for loan: Vikram Sarabhai Library (1)Call number: 658.8 T7T7. Place hold Add to cart (remove)
		No cover image available Positioning: the battle for your mind by Ries, Al Trout, Jack Edition: Rev.ed. Material type: Text; Format: print ; Literary form: Not fiction Publication details: New York Warner Books 1986 Availability: Items available for loan: Vikram Sarabhai Library (3)Call number: 659.1 R4P6-1, ... Not available: Vikram Sarabhai Library: Lost (1). Place hold Add to cart (remove)
		Horse sense: how to pull ahead on the business track by Ries, AI Trout, Jack Material type: Text; Format: print ; Literary form: Not fiction Publication details: New York A Plume Book 1992 Availability: Items available for loan: Vikram Sarabhai Library (1)Call number: 650.19 R4H6. Place hold Add to cart (remove)
		Differentiate or die: survival in our era of killer competition by Trout, Jack Rivkin, Steve Edition: 2nd Material type: Text; Format: print ; Literary form: Not fiction Publication details: Chennai Westland Publications 2008 Availability: Items available for loan: Vikram Sarabhai Library (1)Call number: 658.8 T7D4. Lists: Brand_India_Books. Place hold Add to cart (remove)
		In search of the obvious: the antidote for today's marketing mess by Trout, Jack Material type: Text; Format: print ; Literary form: Not fiction Publication details: Chennai Westland Publications 2008 Availability: Items available for loan: Vikram Sarabhai Library (1)Call number: 658.8 T7I6. Place hold Add to cart (remove)
		The 22 immutable laws of marketing: violate them at your own risk by Ries, Al Trout, Jack Publication details: New York Harper Business 1994 Availability: Items available for loan: Vikram Sarabhai Library (1)Call number: 658.8 R4T9- 2. Not available: Vikram Sarabhai Library: Lost (1). Place hold Add to cart (remove)