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Legends in marketing - 9 Vols.
Material type:
TextSeries: Legends in marketingPublication details: 2012 Sage Publications New DelhiDescription: lxv, 351 p. Vol.1: Marketing theory and orientations; xxxv, 404 p. Vol.2: Analytical marketing; xxv, 128 p. Vol.3: Creating and managing the product mix; xxxviii, 225 p. Vol.4: Improving the role and practice of marketing; xxix, 92 p. Vol.5: Strategic marketing; xxiii, 212 p. Vol.6: Globalization and international marketing competition; xxvi, 150 p. Vol.7: Marketing in the new economy; xxxi, 343 p. Vol.8: Broadening the concept and applications of marketing; xxii, 230 p. Vol.9: The social and ethical side of marketingISBN: - 9788132105190 (Set)
- R 658.90092 K6L3
| Item type | Current library | Item location | Collection | Shelving location | Call number | Status | Date due | Barcode | |
|---|---|---|---|---|---|---|---|---|---|
| Reference | Vikram Sarabhai Library | Reference / Slot 1657 (2nd Floor West Wing) | Reference | Reference | R 658.90092 K6L3-I (Browse shelf(Opens below)) | Not for Issue | 174859 | ||
| Reference | Vikram Sarabhai Library | Reference / Slot 1657 (2nd Floor West Wing) | Reference | Reference | R 658.90092 K6L3-II (Browse shelf(Opens below)) | Not for Issue | 174860 | ||
| Reference | Vikram Sarabhai Library | Reference / Slot 1657 (2nd Floor West Wing) | Reference | Reference | R 658.90092 K6L3-III (Browse shelf(Opens below)) | Not for Issue | 174861 | ||
| Reference | Vikram Sarabhai Library | Reference / Slot 1657 (2nd Floor West Wing) | Reference | Reference | R 658.90092 K6L3-IV (Browse shelf(Opens below)) | Not for Issue | 174862 | ||
| Reference | Vikram Sarabhai Library | Reference / Slot 1657 (2nd Floor West Wing) | Reference | Reference | R 658.90092 K6L3-V (Browse shelf(Opens below)) | Not for Issue | 174863 | ||
| Reference | Vikram Sarabhai Library | Reference / Slot 1657 (2nd Floor West Wing) | Reference | Reference | R 658.90092 K6L3-VI (Browse shelf(Opens below)) | Not for Issue | 174864 | ||
| Reference | Vikram Sarabhai Library | Reference / Slot 1657 (2nd Floor West Wing) | Reference | Reference | R 658.90092 K6L3-VII (Browse shelf(Opens below)) | Not for Issue | 174865 | ||
| Reference | Vikram Sarabhai Library | Reference / Slot 1657 (2nd Floor West Wing) | Reference | Reference | R 658.90092 K6L3-VIII (Browse shelf(Opens below)) | Not for Issue | 174866 | ||
| Reference | Vikram Sarabhai Library | Reference / Slot 1657 (2nd Floor West Wing) | Reference | Reference | R 658.90092 K6L3-IX (Browse shelf(Opens below)) | Not for Issue | 174867 |
The Legends in Marketing series captures the essence of the most important contributions made in the field of marketing in the past hundred years. It reproduces the seminal works of the legends in the field, which is supplemented by interviews of these legends as well as by the opinions of other scholars about their work. (http://www.sagepub.com/books/Book235569?siteId=sage-us&prodTypes=any&q=9788132105190&pageTitle=productsSearch)
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