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Legends in marketing - 10 Vols. - 2011
Material type:
TextSeries: Legends in marketingPublication details: 2011 Sage Publications New DelhiDescription: xlvi, 229 p. Vol.1: Marketing theory: the nature and scope of marketing; xxiv, 183 p. Vol.2: Marketing theory: philosophy of science foundations of marketing; xxviii, 299 p. Vol.3: Marketing theory: philosophy of science controversies in marketing; xxiv, 203 p. Vol.4: Channels of distribuion; xxviii, 241 p. Vol.5: MacroMarketing, ethics, and social responsibility: the development period; xxxii, 314 p. Vol.6: MacroMarketing, ethics, and social responsibility: the research tradition period; xxviii, 422 p. Vol.7: Marketing management and strategy; xxvii, 248 p. Vol.8: Relationship marketing; xxx, 298 p. Vol.9: Resource-advance theory: the development period; Vol.10: Resource-advance theory: the research tradition periodISBN: - 9788132105206 (Set)
- R 658.90092 H8L3
| Item type | Current library | Item location | Collection | Shelving location | Call number | Status | Date due | Barcode | |
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| Reference | Vikram Sarabhai Library | Reference / Slot 1656 (2nd Floor West Wing) | Reference | Reference | R 658.90092 H8L3-I (Browse shelf(Opens below)) | Not for Issue | 172192 | ||
| Reference | Vikram Sarabhai Library | Reference / Slot 1656 (2nd Floor West Wing) | Reference | Reference | R 658.90092 H8L3-II (Browse shelf(Opens below)) | Not for Issue | 172193 | ||
| Reference | Vikram Sarabhai Library | Reference / Slot 1656 (2nd Floor West Wing) | Reference | Reference | R 658.90092 H8L3-III (Browse shelf(Opens below)) | Not for Issue | 172194 | ||
| Reference | Vikram Sarabhai Library | Reference / Slot 1656 (2nd Floor West Wing) | Reference | Reference | R 658.90092 H8L3-IV (Browse shelf(Opens below)) | Not for Issue | 172195 | ||
| Reference | Vikram Sarabhai Library | Reference / Slot 1656 (2nd Floor West Wing) | Reference | Reference | R 658.90092 H8L3-V (Browse shelf(Opens below)) | Not for Issue | 172196 | ||
| Reference | Vikram Sarabhai Library | Reference / Slot 1656 (2nd Floor West Wing) | Reference | Reference | R 658.90092 H8L3-VI (Browse shelf(Opens below)) | Not for Issue | 172197 | ||
| Reference | Vikram Sarabhai Library | Reference / Slot 1656 (2nd Floor West Wing) | Reference | Reference | R 658.90092 H8L3-VII (Browse shelf(Opens below)) | Not for Issue | 172198 | ||
| Reference | Vikram Sarabhai Library | Reference / Slot 1656 (2nd Floor West Wing) | Reference | Reference | R 658.90092 H8L3-VIII (Browse shelf(Opens below)) | Not for Issue | 172199 | ||
| Reference | Vikram Sarabhai Library | Reference / Slot 1657 (2nd Floor West Wing) | Reference | Reference | R 658.90092 H8L3-IX (Browse shelf(Opens below)) | Not for Issue | 172200 | ||
| Reference | Vikram Sarabhai Library | Reference / Slot 1657 (2nd Floor West Wing) | Reference | Reference | R 658.90092 H8L3-X (Browse shelf(Opens below)) | Not for Issue | 172201 |
The Legends in Marketing series captures the essence of the most important contributions made in the field of marketing in the past 100 years. It reproduces the seminal works of the legends in the field, which is supplemented by interviews of these legends as well as by the opinions of other scholars about their work. (http://www.sagepub.com/books/Book235570?siteId=sage-us&prodTypes=any&q=9788132105206&pageTitle=productsSearch)
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