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The alignment factor: leveraging the power of total stakeholder support

By: Publication details: 2012 Routledge LondonDescription: xviii, 238 pISBN:
  • 9780415690751
Subject(s): DDC classification:
  • 658.45 R4A5
Summary: The importance of creating a favourable impression is hard to overstate in all walks of life - in business it's vital to achieve strategic goals. Customers, journalists, bloggers, investors, governments and other groups are all important stakeholders in an organizations performance and in persuasively communicating a company's ethical and socially responsible behaviour, these groups can be kept onside. Supported throughout by lively examples, this book contains guidance for implementing strategies that engage stakeholders - highlighting those organizations which employ communication professionals as key performers. Van Riel reveals how a dominant logic develops among executives, which influences styles and techniques of trust-building communication. (http://www.routledge.com/books/details/9780415690751/)
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Item type Current library Item location Collection Shelving location Call number Status Date due Barcode
Books Vikram Sarabhai Library Rack 38-B / Slot 2169 (2nd Floor, East Wing) Non-fiction General Stacks 658.45 R4A5 (Browse shelf(Opens below)) Available 178977

Includes bibliographical references (p. 229-232) and index.

The importance of creating a favourable impression is hard to overstate in all walks of life - in business it's vital to achieve strategic goals. Customers, journalists, bloggers, investors, governments and other groups are all important stakeholders in an organizations performance and in persuasively communicating a company's ethical and socially responsible behaviour, these groups can be kept onside. Supported throughout by lively examples, this book contains guidance for implementing strategies that engage stakeholders - highlighting those organizations which employ communication professionals as key performers. Van Riel reveals how a dominant logic develops among executives, which influences styles and techniques of trust-building communication.
(http://www.routledge.com/books/details/9780415690751/)

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