Qualitative media analysis
Series: Qualitative research methods: v. 38Publication details: 2013 Sage Publications Los AngelesEdition: 2nd edDescription: xiii, 150 pISBN:- 9781452230054
- 302.23072 A5Q8
Item type | Current library | Item location | Collection | Shelving location | Call number | Status | Date due | Barcode | |
---|---|---|---|---|---|---|---|---|---|
Books | Vikram Sarabhai Library | Rack 9-B / Slot 312 (0 Floor, West Wing) | Non-fiction | General Stacks | 302.23072 A5Q8 (Browse shelf(Opens below)) | Available | 178792 |
Includes bibliographical references (p. 139-146) and index.
In order to prepare a successful research project, a qualitative researcher often must consult media documents of various types. Authors David L. Altheide and Christopher J. Schneider show readers how to obtain, categorize, and analyze these different media documents in this entry in the Qualitative Research Methods series. They look at traditional primary documents such as newspapers and magazines but also at more recent forms--television newscasts and cyberspace. The use of student examples of research protocols makes this book a useful primer in deriving meaning from the bombardment of media documents a qualitative researcher faces.
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