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Qualitative media analysis

By: Contributor(s): Series: Qualitative research methods: v. 38Publication details: 2013 Sage Publications Los AngelesEdition: 2nd edDescription: xiii, 150 pISBN:
  • 9781452230054
Subject(s): DDC classification:
  • 302.23072 A5Q8
Summary: In order to prepare a successful research project, a qualitative researcher often must consult media documents of various types. Authors David L. Altheide and Christopher J. Schneider show readers how to obtain, categorize, and analyze these different media documents in this entry in the Qualitative Research Methods series. They look at traditional primary documents such as newspapers and magazines but also at more recent forms--television newscasts and cyberspace. The use of student examples of research protocols makes this book a useful primer in deriving meaning from the bombardment of media documents a qualitative researcher faces.
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Item type Current library Item location Collection Shelving location Call number Status Date due Barcode
Books Vikram Sarabhai Library Rack 9-B / Slot 312 (0 Floor, West Wing) Non-fiction General Stacks 302.23072 A5Q8 (Browse shelf(Opens below)) Available 178792

Includes bibliographical references (p. 139-146) and index.

In order to prepare a successful research project, a qualitative researcher often must consult media documents of various types. Authors David L. Altheide and Christopher J. Schneider show readers how to obtain, categorize, and analyze these different media documents in this entry in the Qualitative Research Methods series. They look at traditional primary documents such as newspapers and magazines but also at more recent forms--television newscasts and cyberspace. The use of student examples of research protocols makes this book a useful primer in deriving meaning from the bombardment of media documents a qualitative researcher faces.

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