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The loyalty leap: turning customer information into customer intimacy

By: Publication details: 2012 Portfolio/Penguin New YorkDescription: viii, 263 pISBN:
  • 9781591844914
Subject(s): DDC classification:
  • 658.8343  P3L6
Summary: Collecting data is easy for marketers. Figuring out what to do with it is hard.Technology has made it almost routine for comHpanies to know exactly when, where, and how their customers shop, both online and off. As soon as someone pulls out a credit card or even better, a membership rewards card the data floodgates open. United Airlines knows if you think itHs worth $25 to check a suitcase. Verizon knows how often you call your mom. Hilton knows if you prefer a higher floor and a room away from the elevator.
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Item type Current library Item location Collection Shelving location Call number Status Date due Barcode
Books Vikram Sarabhai Library Rack 40-A / Slot 2281 (2nd Floor, East Wing) Non-fiction General Stacks 658.8343 P3L6 (Browse shelf(Opens below)) Available 177103

Collecting data is easy for marketers. Figuring out what to do with it is hard.Technology has made it almost routine for comHpanies to know exactly when, where, and how their customers shop, both online and off. As soon as someone pulls out a credit card or even better, a membership rewards card the data floodgates open. United Airlines knows if you think itHs worth $25 to check a suitcase. Verizon knows how often you call your mom. Hilton knows if you prefer a higher floor and a room away from the elevator.

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