Legends in marketing - 10 Vols.

By: Contributor(s): Material type: TextTextSeries: Legends in marketingPublication details: New Delhi Sage Publications 2012Description: lv, 242 p. Vol. 1: Retailing: market and firm level; xxxii, 262 p. Vol.2: Retailing: store and customer level; xxxii, 294 p. Vol.3: International marketing; xxxvii, 208 p. Vol.4: forecasting in marketing; xxxvii, 256 p. Vol. 5: Marketing research: applications; xxxviii, 336 p. Vol. 6: Marketing research: new methodology; xxxviii, 265 p. Vol. 7: Marketing strategy: firm; xxxi, 306 p. Vol. 8: Marketing strategy: customer; xxxviii, 263 p. Vol. 9: Business-to-business; xxxviii, 217 p. Vol. 10: Customer relationship managementISBN:
  • 9788132109037 (set of 10 Volumes)
Subject(s): DDC classification:
  • R 658.90092  K8L3
Summary: The Legends in Marketing series captures the essence of the most important contributions made in the field of marketing in the past hundred years. It reproduces the seminal works of the legends in the field, which is supplemented by interviews of these legends as well as by the opinions of other scholars about their work. (http://www.sagepub.com/books/Book235569?siteId=sage-us&prodTypes=any&q=9788132105190&pageTitle=productsSearch)
List(s) this item appears in: Jagdish Sheth
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Reference Vikram Sarabhai Library Reference / Slot 1657 (2nd Floor West Wing) Reference Reference R 658.90092 K8L3-I (Browse shelf(Opens below)) Not for Issue 177249
Reference Vikram Sarabhai Library Reference / Slot 1657 (2nd Floor West Wing) Reference Reference R 658.90092 K8L3-II (Browse shelf(Opens below)) Not for Issue 177250
Reference Vikram Sarabhai Library Reference / Slot 1657 (2nd Floor West Wing) Reference Reference R 658.90092 K8L3-III (Browse shelf(Opens below)) Not for Issue 177251
Reference Vikram Sarabhai Library Reference / Slot 1657 (2nd Floor West Wing) Reference Reference R 658.90092 K8L3-IV (Browse shelf(Opens below)) Not for Issue 177252
Reference Vikram Sarabhai Library Reference / Slot 1657 (2nd Floor West Wing) Reference Reference R 658.90092 K8L3-V (Browse shelf(Opens below)) Not for Issue 177253
Reference Vikram Sarabhai Library Reference / Slot 1657 (2nd Floor West Wing) Reference Reference R 658.90092 K8L3-VI (Browse shelf(Opens below)) Not for Issue 177254
Reference Vikram Sarabhai Library Reference / Slot 1657 (2nd Floor West Wing) Reference Reference R 658.90092 K8L3-VII (Browse shelf(Opens below)) Not for Issue 177255
Reference Vikram Sarabhai Library Reference / Slot 1657 (2nd Floor West Wing) Reference Reference R 658.90092 K8L3-VIII (Browse shelf(Opens below)) Not for Issue 177256
Reference Vikram Sarabhai Library Reference / Slot 1657 (2nd Floor West Wing) Reference Reference R 658.90092 K8L3-IX (Browse shelf(Opens below)) Not for Issue 177257
Reference Vikram Sarabhai Library Reference / Slot 1657 (2nd Floor West Wing) Reference Reference R 658.90092 K8L3-X (Browse shelf(Opens below)) Not for Issue 177258

The Legends in Marketing series captures the essence of the most important contributions made in the field of marketing in the past hundred years. It reproduces the seminal works of the legends in the field, which is supplemented by interviews of these legends as well as by the opinions of other scholars about their work. (http://www.sagepub.com/books/Book235569?siteId=sage-us&prodTypes=any&q=9788132105190&pageTitle=productsSearch)

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