Proceedings of 4th IIMA conference on marketing in emerging economies

A conference on marketing in emerging economics, for the fourth time, will be organised from January 5-7, 2011 at the Indian Institute of Management, Ahmedabad (IIM-A). The conference will be part of a series of events which the institute is conducting as a part of IIMA's 50th year celebrations. According to coordinating committee members of the conference, Prof Abhinandan Kumar Jain, Prof Anand Kumar Jaiswal, Prof Arvind Sahay and Prof Piyush Kumar Sinha, the conference has become a platform to propagate research pertaining to marketing in emerging economics. The conference has a 25% acceptance rate and is believed to be amongst one of the world's best conferences. Efforts are also being made to compile bibliography of research on marketing in emerging economies and the first such bibliography and the methodology adopted in preparing the same will be part of the conference. Also, there has been an exponential increase in the number of abstract submissions since three conferences. This year, IIMA has received 441 abstracts, as against 257 in 2009, 206 in 2007 and 107 in 2005.