Brand constructs: the complementarity of consumer associative networks and multidimensional scaling

By: Contributor(s): Material type: TextTextSeries: MSI working paper report no.98-128Publication details: Cambridge Marketing Science Institute 1998Description: 55 pSubject(s): DDC classification:
  • 659.12 H3B7
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Item type Current library Item location Shelving location Call number Status Date due Barcode
Books Vikram Sarabhai Library Rack 40-A / Slot 2303 (2nd Floor, East Wing) General Stacks 659.12 H3B7 (Browse shelf(Opens below)) Available 144949

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