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IMC: using advertising and promotion to build brands

By: Material type: TextTextPublication details: Boston McGraw-Hill 2002Description: xxxii, 783 pISBN:
  • 025621476X
  • 9780256214765
Subject(s): DDC classification:
  • 659.12 D8I6
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Holdings
Item type Current library Item location Shelving location Call number Status Date due Barcode
Books Vikram Sarabhai Library Rack 40-A / Slot 2303 (2nd Floor, East Wing) General Stacks 659.12 D8I6 (Browse shelf(Opens below)) Available 152342

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