Driving brand value: using integrated marketing to manage profitable stakeholder relationships

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Material type: Text

TextPublication details: New York McGraw-Hill 1997Description: xix, 284 pISBN:

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Holdings
Item type	Current library	Item location	Shelving location	Call number	Status	Date due	Barcode
Books	Vikram Sarabhai Library	Rack 40-A / Slot 2303 (2nd Floor, East Wing)	General Stacks	659.12 D8D7 (Browse shelf(Opens below))	Available		140528

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