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		The advertising business: operations creativity media planning integrated communications by Jones, John Philip Material type: Text; Format: print ; Literary form: Not fiction Publication details: New Delhi Sage publications 1999 Availability: Items available for loan: Vikram Sarabhai Library (1)Call number: 659.1 A21. Place hold Add to cart (remove)
		How to use advertising to build strong brands by Jones, John Philip [Editor] Material type: Text; Format: print ; Literary form: Not fiction Publication details: New Delhi Sage publications 1999 Availability: Items available for loan: Vikram Sarabhai Library (2)Call number: 659.1 H61-2, ... Place hold Add to cart (remove)
		Behind powerful brands: from strategy to campaign by Jones, John Philip Material type: Text; Format: print ; Literary form: Not fiction Publication details: New Delhi Tata McGraw-Hill Publishing Co. Ltd., 2000 Availability: Items available for loan: Vikram Sarabhai Library (1)Call number: 659.12 J6B3. Place hold Add to cart (remove)
		International advertising: realities and myths by Jones, John Philip [Editor] Material type: Text; Format: print ; Literary form: Not fiction Publication details: Thousand Oaks Sage publications 2000 Availability: Items available for loan: Vikram Sarabhai Library (1)Call number: 659.1 I6. Place hold Add to cart (remove)
		The ultimate secrets of advertising by Jones, John Philip Material type: Text; Format: print ; Literary form: Not fiction Publication details: Thousand Oaks Sage publications 2002 Availability: Items available for loan: Vikram Sarabhai Library (1)Call number: 659.1 J6U5. Place hold Add to cart (remove)
		Fables, fashions, and facts about advertising: a study of 28 enduring myths by Jones, John Philip Material type: Text; Format: print ; Literary form: Not fiction Publication details: Thousand Oaks Sage publications 2004 Availability: Items available for loan: Vikram Sarabhai Library (1)Call number: 659.1 J6F2. Place hold Add to cart (remove)
		What's in a brand?: building brand equity through advertising by Jones, John Philip Material type: Text; Format: print ; Literary form: Not fiction Publication details: New Delhi Tata McGraw-Hill Publishing Co. Ltd., 1998 Availability: Items available for loan: Vikram Sarabhai Library (2)Call number: 659.11 J6W4-2 , ... Place hold Add to cart (remove)
		When ads work: new proof that advertising triggers sales by Jones, John Philip Edition: 2nd ed. Publication details: Armonk M. E. Sharpe 2007 Availability: Items available for loan: Vikram Sarabhai Library (1)Call number: 659.1 J6W4. Place hold Add to cart (remove)
		What's in a name?: advertising and the concept of brands by Jones, John Philip Slater, Jan S [Co-author] Edition: 2nd Material type: Text; Format: print ; Literary form: Not fiction Publication details: New Delhi Prentice-Hall of India 2007 Availability: Items available for loan: Vikram Sarabhai Library (1)Call number: 658.8343 J6W4. Lists: Brand_India_Books. Place hold Add to cart (remove)