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Complete guide to internet publicity: creating and launching successful online campaigns by
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: New York John Wiley & Sons, Inc. 2002
Availability: Items available for loan: Vikram Sarabhai Library (1)Call number: 659.0285 O5C6.

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Brand equity and advertising: advertising's role in building strong brands by Series: Advertising and consumer psychology
Publication details: New Jersey Lawrence Erlbaum Associates 1993
Availability: Items available for loan: Vikram Sarabhai Library (1)Call number: 659.1 B7.

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