Indian agriculture and agri-business management

Agribusiness management is now more challenging than ever, in the context of soaring food prices, food security concerns and globalization. This book aims at providing students of agribusiness, teachers, researchers, professionals and all those interested in the field of agriculture with a broader understanding of agribusiness as a system and the key concepts needed to successfully manage an agribusiness enterprise. It serves as a basis to gain a comprehensive understanding of how the agribusiness system operates and the challenges faced in the movement of food and fiber from the producer to the ultimate consumer. The first part of the book helps in understanding the context within which agribusinesses operate in India. It focuses on the breadth and scope of agribusiness in India, policy initiatives undertaken by the Indian Government and the legal framework within which they function. The second half deals with the complex network of inter related activities performed on the farm and past the farm gate such as natural resource management, input management, marketing management, supply chain management and risk management, as well as the institutional linkages needed for the same. It addresses issues relevant to decision making in a rapidly changing, highly competitive market environment led by technological advancement in area such as information technology and biotechnology. It provides an insight into management challenges related to rising input costs and shifting consumer preferences. Cases pertaining to the best practices and potential strategies adopted by a few innovative, successful organizations have also been incorporated. It is hoped that this book succeeds in generating and sustaining interest in this extremely interesting and challenging field of agribusiness. (http://www.sunpikt.com/publications.html)