Mobile service innovation and business models
Publication details: Berlin Springer 2008 Description: x, 327 pISBN:- 9783540792376
- 658.872
Item type | Current library | Item location | Shelving location | Call number | Status | Date due | Barcode | |
---|---|---|---|---|---|---|---|---|
Books | Vikram Sarabhai Library | Rack 40-A / Slot 2292 (2nd Floor, East Wing) | General Stacks | 658.872 M6 (Browse shelf(Opens below)) | Available | 166299 |
Includes bibliographical references (p. [301]-322) and index.
Modern economies depend on innovation in services for their future growth. Service innovation increasingly depends on information technology and digitization of information processes. Designing new services is a complex matter, since collaboration with other companies and organizations is necessary. Service innovation is directly related to business models that support these services, i.e. services can only be successful in the long run with a viable business model that creates value for its customers and providers. This book presents a theoretically grounded yet practical approach to designing viable business models for electronic services, including mobile ones, i.e. the STOF model and based on it the STOF method. The STOF model provides a holistic view on business models with four interrelated perspectives, i.e., Service, Technology, Organization and Finance. It elaborates on critical design issues that ultimately shape the business model and drive its viability.
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