The social organization: how to use social media to tap the collective genius of your customers and employees

Selected from Lib. Conf. Dec 7-9, 2011

As a leader, it's your job to extract maximum talent, energy, knowledge, and innovation from your customers and employees. But how? In The Social Organization, two of Gartner's lead analysts strongly advocate exploiting social technology. The authors share insights from their study of successes and failures at more than four hundred organizations that have used social technologies to foster-and capitalize on-customers' and employees' collective efforts. But the new social technology landscape isn't about the technology. It's about building communities, fostering new ways of collaborating, and guiding these efforts to achieve a purpose. To that end, the authors identify the core disciplines managers must master to translate community collaboration into otherwise impossible results. (http://hbr.org/product/the-social-organization-how-to-use-social-media-to/an/10536-HBK-ENG?Ntt=The%2520social%2520organization%253A%2520how%2520to%2520use%2520social%2520media%2520to%2520tap%2520the%2520collective%2520genius%2520of%2520your%2520customers%2520and%2520employees)