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The role of marketing research in today's business management by Series: Bureau of Business & Economci Research, Michigan State University. Marketing and
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: East Lansing, Michigan Bureau of Business & Economic Research, College of Business Administration 1958
Availability: Items available for loan: Vikram Sarabhai Library (1)Call number: 658.83 H3R6.

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Marketing research: selected readings by Series: Penguin modern management readings
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: Harmondsworth Penguin Books 1970
Availability: Items available for loan: Vikram Sarabhai Library (5)Call number: 658.83 S3M2-2, ... Not available: Vikram Sarabhai Library: Lost (1).

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