Images-AC Nielsen study on the Indian wallet and brand share: consumption patterns of India's premium consumers

Contributor(s): Material type: TextTextPublication details: New Delhi Images Multimedia 2007 Description: 341 pSubject(s): DDC classification:
  • 658.83
Summary: The research reveals that the average annual wallet size of Nupscale consumers in India is Rs. 3.67 lakh. The study provides consumer behaviour insight such as the fact that only 33 per cent of the average spend of young adults comes from parents or an extra expense that is indirectly extracted from the household. But what needs to be highlighted is that belying common assumptions, the largest wallet share of youth is accupied by saving. The research also indicates an opportunity area for the mid-sized passenger vehicle market in India, revealing that while the least percentage of Nupscale buyers spend in the range of Rs. 2,00,001 to Rs. 3,00,000 on four-wheelers, a much higher percentage spend more than Rs. 5,oo,000 on cars. And in the case of young adults, two-wheelers account for the bulk of spends on durables, followed by personal computers/laptops and mobile phones. Interestingly, Nupscale households from Patna report the highest average spend on personal computers/laptops - a healthy indication for premium. The study also holds important implications for fashion brands and brand markets who are in constant need to identify their core target group. The study indicates that it is not always necessary to target men for menswear or women for womenswear.
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Item type Current library Item location Shelving location Call number Status Date due Barcode
Books Vikram Sarabhai Library Rack 40-A / Slot 2275 (2nd Floor, East Wing) General Stacks 658.83 I6 (Browse shelf(Opens below)) Available 163230

The research reveals that the average annual wallet size of Nupscale consumers in India is Rs. 3.67 lakh. The study provides consumer behaviour insight such as the fact that only 33 per cent of the average spend of young adults comes from parents or an extra expense that is indirectly extracted from the household. But what needs to be highlighted is that belying common assumptions, the largest wallet share of youth is accupied by saving. The research also indicates an opportunity area for the mid-sized passenger vehicle market in India, revealing that while the least percentage of Nupscale buyers spend in the range of Rs. 2,00,001 to Rs. 3,00,000 on four-wheelers, a much higher percentage spend more than Rs. 5,oo,000 on cars. And in the case of young adults, two-wheelers account for the bulk of spends on durables, followed by personal computers/laptops and mobile phones. Interestingly, Nupscale households from Patna report the highest average spend on personal computers/laptops - a healthy indication for premium. The study also holds important implications for fashion brands and brand markets who are in constant need to identify their core target group. The study indicates that it is not always necessary to target men for menswear or women for womenswear.

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