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Consumer decision processes: marketing and advertising implications by Series: Prentice-Hall International series in management | Prentice-Hall Behavioral Sciences in Business
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: Englewood Cliffs.,N.J. Prentice-Hall 1966
Availability: Items available for loan: Vikram Sarabhai Library (1)Call number: 658.83 N4C6.

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Advertising, management, and society: a business point of view by
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: New York McGraw-Hill Book Co., 1974
Availability: Items available for loan: Vikram Sarabhai Library (1)Call number: 659.10973 N4A2.

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Behavioral models for market analysis: foundations for marketing action by
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: Hindsdale Dryden Press 1977
Availability: Items available for loan: Vikram Sarabhai Library (1)Call number: 658.83 B3 .

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