Attitude research reaches new heights

By: Contributor(s): Material type: TextTextSeries: Marketing research techniques Bibliography series, no. 14Publication details: Chicago American Marketing Association 1970 Description: vii, 339 pSubject(s): DDC classification:
  • 658.83
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Item type Current library Item location Shelving location Call number Status Date due Barcode
Books Vikram Sarabhai Library KLMDC Dining Hall Rack No.42A Move to KLMDC 658.83 A6A8 (Browse shelf(Opens below)) Available 54230

Papers originally presented at the third conference of the Attitude Research Committee of the American Marketing Association held in Mexico city in ..

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