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		Advances in consumer research by Houston, Michael J [Editor] Material type: Text; Format: print ; Literary form: Not fiction Publication details: New Brunswick Association for Consumer Research 1988 Availability: Items available for loan: Vikram Sarabhai Library (1)Call number: 658.83 A2-XV. Place hold Add to cart (remove)
		Brands and brand management: contemporary research perspectives by Loken, Barbara [Editor] Ahluwalia, Rohini [Editor] Houston, Michael J [Editor] Series: Marketing and Consumer Psychology Series Material type: Text; Format: print ; Literary form: Not fiction Publication details: New York Routledge 2010 Availability: Items available for loan: Vikram Sarabhai Library (1)Call number: 658.827 L6B7. Place hold Add to cart (remove)

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