Climbing the commitment ladder: the impact on customer commitment of disconfirmation of service expectations

By: Contributor(s): Material type: TextTextSeries: MSI working paper report no.98-108Publication details: Cambridge Marketing Science Institute 1998 Description: 38 pSubject(s): DDC classification:
  • 658.812
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Item type Current library Item location Shelving location Call number Status Date due Barcode
Books Vikram Sarabhai Library Rack 40-A / Slot 2267 (2nd Floor, East Wing) General Stacks 658.812 W4C5 (Browse shelf(Opens below)) Available 143504

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