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		Leveraging the corporate brand by Gregory, James R Wiechmann, Jack G Material type: Text; Format: print ; Literary form: Not fiction Publication details: Lincolnwood NTC Business Books 1997 Availability: Items available for loan: Vikram Sarabhai Library (1)Call number: 659.12 G7L3. Place hold Add to cart (remove)
		Warp-speed branding: the impact of technology on marketing by Winkler, Agnieszka Material type: Text; Format: print ; Literary form: Not fiction Publication details: New York John Wiley & Sons 1999 Availability: Items available for loan: Vikram Sarabhai Library (1)Call number: 659.12 W4W2. Place hold Add to cart (remove)
		IMC: using advertising and promotion to build brands by Duncan, Tom Material type: Text; Format: print ; Literary form: Not fiction Publication details: Boston McGraw-Hill 2002 Availability: Items available for loan: Vikram Sarabhai Library (1)Call number: 659.12 D8I6. Place hold Add to cart (remove)
		The ultimate CRM handbook: strategies and concepts for building enduring customer loyalty and profitability by Freeland, John G [Editor] Material type: Text; Format: print ; Literary form: Not fiction Publication details: New York McGraw-Hill 2003 Availability: Items available for loan: Vikram Sarabhai Library (1)Call number: 658.812 U5. Place hold Add to cart (remove)
		Principles of advertising and IMC by Duncan, Tom Edition: 2nd ed. Publication details: New Delhi Tata McGraw-Hill Publishing Company Ltd. 2005 Availability: Items available for loan: Vikram Sarabhai Library (1)Call number: 658.827 D8P7. Place hold Add to cart (remove)