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Strategic marketing: creating competitive advantage

By: Contributor(s): Material type: TextTextPublication details: UK Oxford University Press 2006 Description: xxviii, 517 pISBN:
  • 0195691687
  • 9780195691689
Subject(s): DDC classification:
  • 658.81
Summary: This book is suitable for both undergraduate and postgraduate marketing students, Strategic Marketing examines the key aspects of traditional marketing strategy topics and presents an assessment and synthesis of recent thinking. It democrats hoe companies seek to create competitive advantage through the use or strategic marketing.
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Item type Current library Item location Shelving location Call number Status Date due Barcode
Books Vikram Sarabhai Library Rack 39-B / Slot 2261 (2nd Floor, East Wing) General Stacks 658.81 W3S8 (Browse shelf(Opens below)) Available 163630

This book is suitable for both undergraduate and postgraduate marketing students, Strategic Marketing examines the key aspects of traditional marketing strategy topics and presents an assessment and synthesis of recent thinking. It democrats hoe companies seek to create competitive advantage through the use or strategic marketing.

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