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Commercial adoption of advances in the analysis of scanner data by Series: Marketing Science Institute, Working paper report, no.98-103
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: Cambridge Marketing Research Institute 1998
Availability: Items available for loan: Vikram Sarabhai Library (1)Call number: 658.8072 B8C6.

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Managing advertising and promotion for long-run profitability by Series: MSI technical working paper report no. 98-132
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: Cambridge Marketing Science Institute 1998
Availability: Items available for loan: Vikram Sarabhai Library (1)Call number: 659.1 J3M2.

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Managing customers as investments: the strategic value of customer in the long run by
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: Delhi Wharton School Publishing 2005
Availability: Items available for loan: Vikram Sarabhai Library (1)Call number: 658.812 G8M2.

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