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Business perspective on database marketing and consumer privacy practices by Series: MSI working paper report no.98-110
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: Cambridge Marketing Science Institute 1998
Availability: Items available for loan: Vikram Sarabhai Library (1)Call number: 658.80285 M4B8.

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Trust and concern in consumers' perceptions of marketing information management practices by Series: MSI working paper report no.98-117
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: Cambridge Marketing Science Institute 1998
Availability: Items available for loan: Vikram Sarabhai Library (1)Call number: 658.83 M4T7.

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