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		Services marketing by Zeithaml, Valarie A Bitner, Mary Jo Material type: Text; Format: print ; Literary form: Not fiction Publication details: New York McGraw-Hill 1996 Availability: Items available for loan: Vikram Sarabhai Library (1)Call number: 658.8 Z3S3. Place hold Add to cart (remove)
		Services marketing: integrating customer focus acrss the firm by Zeithaml, Valarie A Bitner, Mary Jo Gremler, Dwayne D Pandit, Ajay Edition: 6th ed. Publication details: New Delhi McGraw Hill Education (India) Pvt. Ltd., 2013 Availability: Items available for loan: Vikram Sarabhai Library (1)Call number: 658.8 Z3S32. Place hold Add to cart (remove)
		Legends in marketing - 8 Vols. by Gronroos, Christian Sheth, Jagdish N [Series Editor] Fisk, Raymond P [Editor (Vol.1)] Edvardsson, Bo [Editor (Vol.2)] Strandvik, Tore [Editor (Vol.3)] Crosby, Lawrence A [Editor (Vol.4)] Ballantyne, David [Editor (Vol.5)] Brodie, Roderick P [Editor (Vol.6)] Schultz, Donald [Editor (Vol.7)] Lindqvist, Lars-Johan [Editor (Vol.8)] Baron, J. Stephen [Contributor (Vol.1)] Bitner, Mary Jo [Contributor (Vol.1)] Kristensson, Per [Contributor (Vol.1)] Svensson, Goran [Contributor (Vol.2)] Voss, Chris [Contributor (Vol.2)] Wirtz, Jochen [Contributor (Vol.2)] Barnes, James G [Contributor (Vol.3)] Gustafsson, Anders [Contributor (Vol.3)] Storbacka, Kaj [Contributor (Vol.3)] Cronin, J. Joseph [Contributor (Vol.4)] Frankwick, Gary L [Contributor (Vol.4)] Gremler, Dwayne D [Contributor (Vol.4)] Payne, Adrian [Contributor (Vol.5)] Saren, Michael [Contributor (Vol.5)] Varey, Richard [Contributor (Vol.5)] Baker, Michael J [Contributor (Vol.6)] Brookes, Richard W [Contributor (Vol.6)] Kleinaltenkamp, Michael [Contributor (Vol.6)] Little, Victoria J [Contributor (Vol.6)] Duncan, Thomas R [Contributor (Vol.7)] Kerr, Gayle [Contributor (Vol.7)] Kitchen, Philip J [Contributor (Vol.7)] Lindberg-Repo, Kirsti [Contributor (Vol.7)] Moriarty, Sandra [Contributor (Vol.7)] Gummesson, Evert [Contributor (Vol.8)] Kotler, Philip [Contributor (Vol.8)] Paltschik, Mikael [Contributor (Vol.8)] Ramirez, Rafael [Contributor (Vol.8)] Publication details: New Delhi Sage Publications 2013 Availability: Not available: Vikram Sarabhai Library: Not for Issue (8). Lists: Jagdish Sheth. Add to cart (remove)