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Customer power: how to grow sales and profits in a customer driven marketplace

By: Contributor(s): Material type: TextTextPublication details: Washington Wellington Press 2001Description: 336 pISBN:
  • 0970087942
Subject(s): DDC classification:
  • 658.8
Summary: This is one of the first books on "what to do" about powerful customers, written for managers who are ready to take action on increasing the value they deliver to customers. It offers information, recommendations, and examples about using the principles of Customer Perceived Value for marketing strategy, marketing, operations, and service delivery management decisions. The book is targeted at strategy-level managers in every industry, both business-to-business and business-to-consumer.
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Item type Current library Item location Shelving location Call number Status Date due Barcode
Books Vikram Sarabhai Library Rack 39-B / Slot 2252 (2nd Floor, East Wing) General Stacks 658.8 S9C8 (Browse shelf(Opens below)) Available 158090

This is one of the first books on "what to do" about powerful customers, written for managers who are ready to take action on increasing the value they deliver to customers. It offers information, recommendations, and examples about using the principles of Customer Perceived Value for marketing strategy, marketing, operations, and service delivery management decisions. The book is targeted at strategy-level managers in every industry, both business-to-business and business-to-consumer.

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