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Up close and personal?: customer relationship marketing @ Work by
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: London Kogan Page 1999
Availability: Items available for loan: Vikram Sarabhai Library (1)Call number: 658.812 G2U7.

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The customer management scorecard: managing CRM for profit by
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: London Kogan Page 2003
Availability: Items available for loan: Vikram Sarabhai Library (1)Call number: 658.812 F6C8.

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Handbook of customer relationship marketing by
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: New Delhi Crest Publishing House 2004
Availability: Items available for loan: Vikram Sarabhai Library (1)Call number: 658.8 S8H2.

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