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The anatomy of buzz: how to create-word-of mouth marketing by
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: New York Doubleday 2000
Availability: Items available for loan: Vikram Sarabhai Library (1)Call number: 658.8 R6A6.

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Absolute value: what really influences customers in the age of (nearly) perfect information by
Publication details: New York Harper Business 2014
Availability: Items available for loan: Vikram Sarabhai Library (1)Call number: 658.8 S4A2.

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