Industrial marketing: analysis, planning, and control

By:

Reeder, Robert R

Contributor(s):

Material type: Text

TextPublication details: New Delhi Prentice-Hall of India Private Limited 1997 Edition: 2nd ed. Eastern Economy EditionDescription: xvi, 670 pISBN:

9788120312456

Subject(s):

DDC classification:

658.8

Summary: The book includes several case studies and also demonstrates practical applications of industrial marketing. Discussions on reseller's markets, production positioning, perceptual maping, market intelligence, JIt systems and online and international data bases are also included.

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Holdings
Item type	Current library	Item location	Shelving location	Call number	Status	Date due	Barcode
Books	Vikram Sarabhai Library	Rack 39-B / Slot 2249 (2nd Floor, East Wing)	General Stacks	658.8 R3I61 (Browse shelf(Opens below))	Available		158754

The book includes several case studies and also demonstrates practical applications of industrial marketing. Discussions on reseller's markets, production positioning, perceptual maping, market intelligence, JIt systems and online and international data bases are also included.

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