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		Applied multinational scaling: a comparison of approaches and algorithms by Green, Paul E Rao, Vithala R Series: Editors's series in marketing Material type: Text; Format: print ; Literary form: Not fiction Publication details: New York Holt, Rinehart and Winston 1972 Availability: Items available for loan: Vikram Sarabhai Library (1)Call number: 658.83018 G7A7. Place hold Add to cart (remove)
		Analysis for strategic marketing by Rao, Vithala R Steckel, Joel H Material type: Text; Format: print ; Literary form: Not fiction Publication details: Massachusetts Addison-Wesley Publishing Company 1998 Availability: Items available for loan: Vikram Sarabhai Library (1)Call number: 658.8 R2A6. Place hold Add to cart (remove)
		Legends in marketing - 8 Vols. by Wind, Yoram Sheth, Jagdish N [Series Editor] Thomas, Robert J [Editor (Vol.I)] Kahn, Barbara E [Editor (Vol.II)] Meyer, Robert J [Editor (Vol.II)] Mahajan, Vijay [Editor (Vol.III)] Reibstein, David J [Editor (Vol.IV)] Bell, David R [Editor (Vol.V)] Jain, Arun K [Editor (Vol.VI)] Rao, Vithala R [Editor (Vol.VII)] Day, George S [Editor (Vol.VIII)] Series: Legends in Marketing Material type: Text; Format: print ; Literary form: Not fiction Publication details: Los Angeles Sage Publications 2014 Availability: Not available: Vikram Sarabhai Library: Not for Issue (8). Lists: Jagdish Sheth. Add to cart (remove)
		Applied conjoint analysis by Rao, Vithala R Publication details: New York Springer 2014 Availability: Items available for loan: Vikram Sarabhai Library (1)Call number: 658.8343 R2A7. Place hold Add to cart (remove)