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New age marketing: emerging realities

Contributor(s): Material type: TextTextPublication details: New Delhi Excel Books 2008 Description: xxvi, 838 pISBN:
  • 9788174465870
Subject(s): DDC classification:
  • 658.8
Summary: This book is the result of publication of selected works out of over hundred papers presented at the Conference (NICOM 2008) at Nirma University, Ahmedabad. It is appropriately titled ""NEW AGE MARKETING: Emerging Realities"". It is divided into four parts in line with the theme and sub-theme of the Conference as follows: Part A: Marketing and Technology Part B: Value Creation and Delivery Part C: Changing Faces of Marketing Part D: Marketing Metrics
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Item type Current library Item location Shelving location Call number Status Date due Barcode
Books Vikram Sarabhai Library Rack 39-B / Slot 2246 (2nd Floor, East Wing) General Stacks 658.8 N3 (Browse shelf(Opens below)) Available 164365

This book is the result of publication of selected works out of over hundred papers presented at the Conference (NICOM 2008) at Nirma University, Ahmedabad. It is appropriately titled ""NEW AGE MARKETING: Emerging Realities"". It is divided into four parts in line with the theme and sub-theme of the Conference as follows: Part A: Marketing and Technology Part B: Value Creation and Delivery Part C: Changing Faces of Marketing Part D: Marketing Metrics

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