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Marketing management: text and cases by Series: McGraw-Hill/Irwin series in marketing
Edition: Indian adapted edition
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: Boston McGraw-Hill Publishing Company Limited 2005
Availability: Items available for loan: Vikram Sarabhai Library (1)Call number: 658.8 L2M2.

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Business marketing strategy: cases, concepts and applications by Series: The Irwin series in marketing
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: Chicago Irwin 1995
Availability: Items available for loan: Vikram Sarabhai Library (1)Call number: 658.802 K2B8.

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