Amazon cover image
Image from Amazon.com

Marketing management: text and cases

By: Contributor(s): Material type: TextTextSeries: McGraw-Hill/Irwin series in marketingPublication details: Boston McGraw-Hill Publishing Company Limited 2005 Edition: Indian adapted editionDescription: xiii, 812 pISBN:
  • 9780070603950
Subject(s): DDC classification:
  • 658.8
Summary: Marketing Management Text and Cases, 1/e includes a new collection of cases from Harvard Business School. HBS sets the standard for effective case writing and teaching and provides here the latest cases in Marketing Management.
Tags from this library: No tags from this library for this title. Log in to add tags.
Star ratings
    Average rating: 0.0 (0 votes)
Holdings
Item type Current library Item location Shelving location Call number Status Date due Barcode
Books Vikram Sarabhai Library Rack 39-B / Slot 2240 (2nd Floor, East Wing) General Stacks 658.8 L2M2 (Browse shelf(Opens below)) Available 160713

Marketing Management Text and Cases, 1/e includes a new collection of cases from Harvard Business School. HBS sets the standard for effective case writing and teaching and provides here the latest cases in Marketing Management.

There are no comments on this title.

to post a comment.