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Integrated branding: becoming brand-driven through companywide action by
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: Westport Quorum Books 1999
Availability: Items available for loan: Vikram Sarabhai Library (1)Call number: 659.12 L3I6.

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Brand driven: the route to integrated branding through great leadership by
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: London Kogan Page 2003
Availability: Items available for loan: Vikram Sarabhai Library (1)Call number: 658.8 L3B7.

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