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Social marketing casebook

By: Contributor(s): Material type: TextTextPublication details: Los Angeles Sage Publications 2011 Description: vi, 270 pISBN:
  • 9780857025449
Subject(s): DDC classification:
  • 658.8
Summary: This book demystifies social marketing for undergraduate and graduate marketing and health studies students, as well as practitioners in government, public institutions, NGOs and private organizations looking to develop more effective social change programs. (http://www.sagepub.com/books/Book235621?siteId=sage-us&prodTypes=any&q=9780857025449&pageTitle=productsSearch)
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Item type Current library Item location Shelving location Call number Status Date due Barcode
Books Vikram Sarabhai Library Rack 39-B / Slot 2233 (2nd Floor, East Wing) General Stacks 658.8 F7S6 (Browse shelf(Opens below)) Available 174693

This book demystifies social marketing for undergraduate and graduate marketing and health studies students, as well as practitioners in government, public institutions, NGOs and private organizations looking to develop more effective social change programs. (http://www.sagepub.com/books/Book235621?siteId=sage-us&prodTypes=any&q=9780857025449&pageTitle=productsSearch)

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