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Nonprofit marketing best practices

By: Material type: TextTextPublication details: New Jersey John Wiley & Sons, Inc. 2007 Description: xvi, 320 pISBN:
  • 9780471791898
Subject(s): DDC classification:
  • 658.8
Summary: Introducing services marketing as the foundation for nonprofit marketing planning, this essential handbook addresses vital issues including: * How to market intangibles * Defining services and service products * The unique characteristics of service products * The marketing-related needs and wants of nonprofits * Best practices marketing strategies and tactics * Marketing successes, marketing failures, and company demographics
List(s) this item appears in: 2.MARKETING
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Item type Current library Item location Shelving location Call number Status Date due Barcode
Books Vikram Sarabhai Library Rack 39-B / Slot 2227 (2nd Floor, East Wing) General Stacks 658.8 B8N6 (Browse shelf(Opens below)) Available 162404

Introducing services marketing as the foundation for nonprofit marketing planning, this essential handbook addresses vital issues including: * How to market intangibles * Defining services and service products * The unique characteristics of service products * The marketing-related needs and wants of nonprofits * Best practices marketing strategies and tactics * Marketing successes, marketing failures, and company demographics

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