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Problems in marketing by Series: McGraw-Hill series in marketing and advertising
Edition: 4th ed.
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: New York McGraw-Hill Book Company 1968
Availability: Items available for loan: Vikram Sarabhai Library (1)Call number: 658.8 B7P7.

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Appraising the economic and social effects of advertising: a review of issues and evidence by
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: Cambridge, Mass Marketing Science Institute 1971
Availability: Items available for loan: Vikram Sarabhai Library (4)Call number: 659.1 A7-1, ... Not available: Vikram Sarabhai Library: Lost (1).

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